Internet Marketing Tips

Tips for Building your Website

1. Present Characteristic/Distinctive Content
   • Provide unique, first-rate content, products, services or information on an inviting site.
   • Use text that is descriptive and delivers your message in an attractive palatable manner.
   • Keep your website consistent from page to page. Keep the color scheme and the layout the same. Don't let visitors feel as if they had just transferred to a completely different website.
   
   
2. Make Your Site Easy to Navigate
   • Make it easy for people to find what they are looking for. Use menu titles that are intuitive and common. (Products, about us, contact us, etc.)
   • Use text-based menu links and a site map. Avoid using images as menu items.
   • Don't make the page too confusing and hard for the visitor to follow or find what they are looking for. Draw their eyes to your main products and make the site navigation easy to find and use.
   
   
3. Build your site to load fast
   • Avoid pages with large pictures or big animations, or anything that takes a super computer to download quickly. Use thumbnails instead of large pictures.
   • Avoid flash intro pages, most people skip these and they don't benefit a business site. If people want flash they will search for it, if they want a certain item, flash just frustrates them.
   
   
4. Create Credibility
   • Put your phone number at the top of the page, address also helps. This let's the visitor know that you are a legitimate business.
   • Make your site look professional. Avoid silly pictures, cartoons or anything unrelated to your business. (Banners, jokes, music)
   • Avoid selling items completely unrelated to each other. One stop shopping sites do not come across as specialized in a certain area. They seem cheap and unprofessional.
5. Design for Content
   • Content is the main focus of your site. Good content will help your ranking as well as interest the visitor. Your content should be relevant to your products and industry, it should be informative and laden with keywords. Not too many keywords, a good distribution is about 7% of your text. Don't make your pages too long, nobody wants to read a novel, keep it short but relevant.
   
   
6. Sell yourself
   • Similar to content above except you need to grab your visitor. Why should they buy from you? What is special about you or your products? Why should they buy online and wait for shipping instead of running down to the store and buying it right now
   • Are your prices competitive? Not above your competition but not too far below your competition either. Are your products quality? If so, can you provide a guarantee? Your first page needs to sell to the visitor or they won't go deeper into your site.