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Search Engine Optimization

Search Engine Optimization

Marketing FAQs

Frequently Asked Questions

What are Sponsored Listings and Free Listings?

The major search engines will list two different type of results. The first results you see are usually the sponsored listings, people who have paid for the top spots for those keywords. Usually the top 3 or 4 are shown. After that, the free listings are shown. These websites have been listed here by virtue of their relevancy determined by the search engines.

What is Optimization?

To be considered one of the 'best search engines' a search engine, such as Google, needs to have exactly what people are searching for at the top of their search results for quick access. To ensure that the most relevant websites are ranked on the first page, they've established a system to determine the relevancy of a website for a certain keyword or phrase.

The search engines determine every website's listing (#1 on the 1st page or #300 on page 30) based on site credibility. So the trick is to figure out what they deem as relevant and design your website to follow suit.

Here are some of the factors that go into your ranking:

Hidden code - There's a specific place in the site where you tell the search engines what you want your title and description to say and what keywords you need to be listed under. Chances are you'll get into the search engines for your URL at least, but not ranked high for the keywords you need to be listed under.
How often the website's keywords appear - if a certain phrase that you want to be listed under, such as "astrology", only appears once or twice throughout the site, they'll feel as though you don't have very much to say about it. However, if it appears anymore than 3 times out of ever 100 words, they'll see that you have a lot more to say about it and, consequently, rank you higher.
Website Layout - If the layout of the site is confusing and navigation doesn't make sense, the likelihood that the web surfer will find what he/she is looking for is lower, thus the rank will be lower
Number of websites linking to your site - if websites are willing to put their credibility on the line by linking to you and referring their clients to you, you must be credible
Number of visitors a month to the site - if your site gets thousand of people visiting it a month, there must be something to the site that attracts so many visitors.

Websites can be great in one or two areas but be less effective in others. The search engines will then decide which aspects are more important and rank accordingly (this list above is mapped out in the level of importance).

The most fundamental part, hidden code, and the second most important part, keyword density, are two elements the Tune Up is designed to focus on the most. We research your site to find the keywords that have the highest amount of traffic relative to your site, incorporate them into the programming code, and increase your density to 3-5%.

I've submitted my site to the search engines, why am I not getting traffic?

Submission is only the first step in getting the search engines to recognize you. It allows them to index your site and rank you according to their formula. Depending on how relevant they find you, you'll still get indexed but not ranked very high. The next step is to work on your ranking and submit again.

I've done my meta keywords, why am I not ranked?

Meta keywords are important but they are also one factor in many that determines your ranking. There isn't one magic bullet that can vault you to the top of the search engines. It's more like 30 or so little things that you must do correctly (including meta tags) that will increase your ranking.

I'm doing banner ads, pop ups and web rings, why am I not making sales?

There are different levels of traffic. Traffic from links, pop ups, banners and web rings is generally not targeted traffic and less likely to result in a sale. Qualified traffic comes from search engines, people who find you by looking for your keywords. Search engine traffic, if marketed correctly, can bring you the most focused and qualified visitors.

Why do optimization over pay per click?

After optimization and getting ranked high in the search engines, you could get just as much traffic or more than pay per click and not have to pay per visitor to your site. More bang for your buck! Also, many people consider you an expert in your industry if they find you ranked high in the search engines. However, an aggressive approach would be to do a combination of pay per click and optimization. Visitors from pay per click are different from those who come from the free listings. This way you can target them both.

Why do I even need to be in the search engines?

It'll be easier to sell a product to someone if they are looking for it, rather than throwing it at them. So, the best marketing strategy is to place yourself where they're looking for your product...the search engines...and get high enough where they can find your site.

What is Alexa and why do they matter in the ranking of my site?

Alexa is powered by Google and ranks every website on the web based on how many visitors go to it each month. Alexa then turns around and reports its findings to Yahoo, Google, AOL, and Netscape. By increasing your traffic by even 10,000 visitors a month through a traffic jam package, you will cut your ranking on Alexa in half, and in turn get a much greater ranking on Google, Yahoo, AOL, and Netscape.

Does the Fast Submission get me on ALL of the search engines in one week?

The Fast Submission will get you listed on Ask Jeeves, Teoma, Metacrawler, Excite, MySearch, MyWay, ixquick, Mamma, and Hotbot. The other search engines take the regular 4-12 weeks to index a website.

Why do I need to be submitted to the search engines? Why do I need to be submitted once a month?

In the early stages of the search engines, they would send a computer program around to 'spider' the entire internet looking for websites to list in their pages. A lot of people believe that that's what still goes on, however, that's become illegal. It's too much of a security breach and companies were getting pages they never intended to be public listed in the search engines for public access.

Now the search engines have to have a formal request to legally spider a website and list it within their search pages---being the submission. The problem is that if changes are made to the site, the search engines can't come back to that site to make any updates in their pages. The only way a search engine can update their listings are if a website sends through another submission.

It's now become a standard that a website must submit once a month for a regular updates and to keep listed in the search engine pages. Without a regular submission the search engines will delete a website from its listings.



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